EVCA appoints new leader ahead of rebranding

The European PE industry association will rebrand as Invest Europe this October.

The Brussels-based European Private Equity & Venture Capital Association named Max Römer, the founding partner of Quadriga Capital, as its new chairman, EVCA said in a statement. He succeeds Anne Glover of Amadeus Capital.

Römer will oversee the rebranding of the organization into Invest Europe beginning in October, and the introduction of a new strapline: “The Voice of Private Capital”. The move is the result of a membership vote previously reported by sister title Private Equity International .

During his tenure, Römer will also focus on environmental, social and governance practices within the industry and oversee the development of a pan-European private equity database that will gather statistics on fundraising, investing and performance and the economic impact of private equity activity.

Römer has worked in the industry for more than 37 years, including at the German Development Bank and established Citicorp's German buyout operations, the statement said. In 1994 he founded Hamburg-based Quadriga Capital.

Römer was also the founding director of the German private equity and venture capital association BVK and previously served on the board and executive of the EVCA between 1999 and 2004.

PEI previously flagged the likely rebranding of the advocacy group, noting that a collection of letters meant little to the world beyond private equity and new identity would help it put its message across.