Investors worry about greenwashing

With a lack of standardization, many managers find measuring and comparing impact difficult.

In a survey conducted by the Global Impact Investing Network, two-thirds of respondent investors said that the biggest challenge facing the impact investing market over the next five years is greenwashing. In this article from Private Equity International‘s special report, Impact Investing 2020, Vicky Meek investigates how managers that face a lack of standardization and thus, find measuring and comparing impact difficult can avoid greenwashing.

Email prepared by Graham Bippart