Parent of Broadgate rebrands

The private equity-owned backer of a PR firm to GPs has been renamed King Worldwide.

Sage Holdings, owner of a well known public relations firm in the alternative investments space, Broadgate Consultants, has been renamed DF King Worldwide.

Sage is itself a private equity-backed company, having been formed by The Riverside Company in 2007.

Broadgate is based in New York.

King Worldwide, based in New York, is led by Oliver Niedermaier. The company has in recent years acquired financial communications companies focused on investor relations, proxy services, online communications and financial documents processing. 

Last month King Worldwide acquired Donlin, Recano and Company, a bankruptcy communications specialist.