Firm |
Navigation |
Design |
Team presentation |
Portfolio presentation |
Ease of contact |
News presentation |
Verdict |
The Carlyle Group |
good |
good |
good |
good |
good |
good |
Carlyle's web site is the gold standard of transparency and organization. On it, the firm, once criticized as ?secretive,? presents nearly its entire history of investing and fundraising, and shows how the outposts of its sprawling empire join together. Most public corporations aren't nearly as forthcoming. |
Kohlberg Kravis Roberts |
Neutral |
Neutral |
Neutral |
good |
Neutral |
good |
KKR's web site is remarkably detailed for a firm that could get away with merely posting its logo and phone number. A visitor can learn a great deal about KKR's history and heft in the market?but nothing about who works there. |
Goldman Sachs Principal Investments |
Neutral |
Neutral |
Bad |
Bad |
Neutral |
Bad |
Goldman Sachs has repeatedly demonstrated that the firm can pretty much do what it wants. For its web site, it hasn't done very much at all, although one can fnd good detail on private equity and mezzanine funds raised. |
The Blackstone Group |
Neutral |
Neutral |
good |
good |
good |
good |
Blackstone has done a good job at fltering a vast amount of information about itself and presenting it to its best advantage, especially data concering its investments. The look and feel of the site deserve an upgrade commensurate with Blackstone's image as the king of Wall Street. |
TPG |
Neutral |
Neutral |
Bad |
Bad |
Bad |
Neutral |
From its web site, one can deduce that TPG is involved in some sort of investment activity. The news page offers some detail, but the sparse, vague language would impress the CIA. |
Permira |
good |
good |
good |
good |
good |
good |
Permira head Damon Buffni was the frst to speak out for the private equity industry in the UK. The web site is a fne example of why the firm is a success?intelligent, easy to navigate, easy on the eyes and transparent. |
Apax Partners |
Bad |
Neutral |
Neutral |
good |
good |
good |
Apax delivers a great amount of detail about its global investment program?if you can fnd it. The site's navigation system is the opposite of intuitive, and frst-time visitors don't immediately get a sense of what the firm does, other than quite a lot of different things. |
Bain Capital |
good |
Bad |
good |
good |
Neutral |
Neutral |
Quite easy to navigate despite their multiple divisions, with a wealth of information on their professionals and investments. The design however, looks like a jigsaw puzzle no one wants to solve. |
Providence Equity Partners |
Neutral |
Bad |
good |
Neutral |
Bad |
Bad |
Providence Equity, which recently raised a $12 billion fund for communications and media investments, has among the least communicative and presentable web sites in the industry. |
CVC Capital Partners |
good |
good |
good |
good |
good |
good |
A visitor easily glides through CVC's web site and is impressed with the firm's history of success, global reach and team. One gets the sense that this is a firm that must be taken very seriously. |
Cinven |
good |
good |
good |
good |
good |
good |
The design is elegant with an agile navigation process connecting professionals and deals. The site is a terrifc lesson in offering rich, easy to digest data. |
Apollo Management |
Na |
Na |
Na |
Na |
Na |
Na |
Will the real Apollo please step forward? A Google search for the firm produces a firm called Apollo Investment Corporation, and Apollo Management's Wikipedia entry. |
3i Group |
Neutral |
Neutral |
good |
Neutral |
good |
good |
There is such a thing as giving a web visitor too many options, and 3i has erred on this side. While the publicly traded firm can't be faulted for allowing browsers to isolate all of its, say, former Swiss healthcare investments, the advanced functionality seems cumbersome. |
Warburg Pincus |
good |
Neutral |
good |
Neutral |
good |
good |
On this site clarity trumps groundbreaking visuals. The result?simple, easy to read, and with plenty of detail?should be appreciated. |
Terra Firma Capital Partners |
good |
Neutral |
good |
Neutral |
good |
Neutral |
Like its name, Terra Firma's web site is solid, straightforward, functional?and green. |
Hellman & Friedman |
good |
good |
good |
good |
Neutral |
good |
The firm that made a killing on DoubleClick knows good online marketing. This lightning quick site allows visitors to get what they need, and also presents the opportunity for serendipitous learning along the way. |
General Atlantic |
Bad |
Bad |
good |
good |
good |
good |
The kitchen sink approach to web site design. Hard to navigate, but if one needs a partner's shoe size, it's probably here. |
CCMP Capital |
good |
good |
good |
good |
Neutral |
good |
A very well-designed and thought-out web site, with chock full of information about its team and investments. But the site has an annoying lack of contact information. |
Silver Lake Partners |
good |
Neutral |
good |
good |
good |
good |
A reminder that web sites are not just designed, but written. The language is sharp and lucid with a minimum of business clichés. We're grateful for any site that doesn't mention ?adding value? on every other page. |
Teacher's Private Capital |
Neutral |
Neutral |
Bad |
Bad |
Bad |
Bad |
A visitor would have to dig around in the bucket called Ontario Teachers' Pension Plan for information about its private equity activities. No apple for this firm's web designer. |