UK PE firms on social media in four charts

Private equity firms in the UK could do more to promote themselves and engage with investors by increasing content on social media as part of their digital marketing strategy, according to a study by Peregrine Communications.

Peregrine based its report, Specialist knowledge – Generalist Language, on the top 50 private equity firms headquartered in the UK by the amount of capital raised in the last five years as featured in Private Equity International’s 2016 PEI 300.

“There is clearly potential for private equity firms to harness digital channels to engage with investors, yet our research shows that across LinkedIn, Twitter, and YouTube, only 26.8 percent of investors on average engaged with content and only 13 percent of firms studied posted content regularly,” the report noted.

Peregrine excluded Facebook from its study because it didn’t have as much traction in the UK as there were among US firms.