Blackstone unveils trilingual website

Allowing visitors to read its website in Japanese or Chinese will allow Blackstone to more effectively communicate its message to Asia LPs, said an industry source.

As part of ongoing upgrades, The Blackstone Group’s website can now (in addition to English) be read in Japanese and Chinese.

Offering more languages to its site allows non-native English speaking LPs interested in the firm to better understand its investment strategy and business model, said a source close to the firm. 

The firm, which has 23 offices worldwide, may incorporate more languages to the site as its global footprint deepens, the source added.  

Over the past six months Blackstone has remodeled its website to meet investors’ growing transparency demands. The firm’s site now offers visitors videos describing select investments and a tweaked architecture for easier navigation. 

Peer asset management firm The Carlyle Group has followed a similar investor relations strategy. In May PE Manager reported that the firm updated its website to include biographies of 600 Carlyle professionals, videos explaining the firm’s work and a greater overview of its portfolio investments.

A Carlyle spokesperson said websites in the private equity industry were becoming increasingly sophisticated and that it was important to stay ahead of the curve in how a firm presents itself to investors and the public at large.