As part of ongoing upgrades, The Blackstone Group’s website can now (in addition to English) be read in Japanese and Chinese.
Offering more languages to its site allows non-native English speaking LPs interested in the firm to better understand its investment strategy and business model, said a source close to the firm.Â
The firm, which has 23 offices worldwide, may incorporate more languages to the site as its global footprint deepens, the source added. Â
Over the past six months Blackstone has remodeled its website to meet investors’ growing transparency demands. The firm’s site now offers visitors videos describing select investments and a tweaked architecture for easier navigation.Â
Peer asset management firm The Carlyle Group has followed a similar investor relations strategy. In May PE Manager reported that the firm updated its website to include biographies of 600 Carlyle professionals, videos explaining the firm’s work and a greater overview of its portfolio investments.
A Carlyle spokesperson said websites in the private equity industry were becoming increasingly sophisticated and that it was important to stay ahead of the curve in how a firm presents itself to investors and the public at large.Â