Visitors to carlyle.com will be treated with more information about The Carlyle Group’s investment philosophy, dealmakers and a new commentary section that features Carlyle executives’ media engagements.
The revamped website includes details on the recently listed firm’s 94 funds and 63 fund of fund vehicles, biographies on some 600 investment professionals, investment case studies and other transparency measures.
The website was in part designed to provide everyday visitors a clear rundown of what it is that Carlyle does. “We want to give someone in, for example, Montana who may be reading about a Carlyle investment in their hometown, the ability to easily navigate our website and feel assured in our work,” said in an interview with PE Manager Chris Ullman, Carlyle’s head spokesperson.
Other firms too have recently taken a hard look at their websites to meet investors’ transparency demands. Earlier this month The Blackstone Group debuted on its website videos describing select investments, and like Carlyle, tweaked their site’s architecture for easier navigation.
Ullman said websites in the private equity industry were becoming increasingly sophisticated and that it was important to stay ahead of the curve in how a firm presents itself to investors and the public at large.