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Electra hires marketing vet to head IR

The London-based firm is looking to invest mainly in the UK and Western Europe. The firm raised a £100 million fund earlier this year.

UK private equity firm Electra Partners has hired marketing veteran Monique Dumas to shape the firm’s investor relations and communications operations.

Dumas, who has 10 years of experience in private equity communications,  will join the London-based firm less than a year after it raised a £100 million ($179 million, €126 million) fund which focused primarily on European buyouts. The fund will also include other types of investment vehicles like mezzanine debt and real estate.

With leverage, Electra estimates that the investment vehicle will have £1 billion to invest mainly in the UK and Western Europe. The fund will seek mid-market buyouts, mezzanine and real estate deals ranging between £20 million to £70 million with an enterprise value up to £300 million.

Electra Partners, which has been managing the assets of its clients, including Electra Private Equity, for 15 years, has invested more than £3 billion in private equity investments.