Guidance for the good

Industry practitioners and corporate veterans want to fine-tune the leadership skills of charity chiefs

The Private Equity Foundation (PEF), a UK venture philanthropy fund backed by private equity firms, advisers and banks, has joined forces with Deutsche Bank to form the Full Potential Leadership Programme: a leadership training initiative for the chief executives of PEF's portfolio charities.

The nine-month course includes time in residence at INSEAD, the international business school, and will guide charity bosses on a wide range of business themes, from sales and marketing to governance and change management.

“Just as private equity firms back their chief executives,” says PEF chief executive Shaks Ghosh, “at PEF we back the amazing social leaders we have running our portfolio charities.”

The course has been put together with pro bono input from training consultancies Armstrong Management Group and Egon Zehnder International, course sponsor Deutsche Bank, law firm Kirkland & Ellis and consultancy Monitor Group.

PEF's charity bosses will receive tuition from corporate veterans Tony De Nunzio, the former 12-year chief executive of UK supermarket chain ASDA and current executive chairman of Kohlberg Kravis Roberts-backed Dutch retail group Maxeda, and Lord Clive Hollick, a veteran of the media industry and currently a managing partner at KKR.

PEF was created with the mission of empowering young people and has so far invested in 14 charities in the UK and Europe. Its latest commitment, a £530,000 (€601,000; $792,000) donation – plus pro bono guidance – to London-based Vital Regeneration will over the next three years help hundreds of disadvantaged young people through a unique mix of music production, event management, literacy improvement and personal development.

“By helping our executives achieve their potential, ultimately each charity will be better positioned to empower more young people to reach their potential,” says Ghosh.

Venture philanthropy involves applying the rigorous principles of efficient management and organised, accelerated growth – as practised by all good private equity firms – to non-profit organisations. It is about ensuring that where a financial contribution is made, help is provided to squeeze every possible bit of value out of it and pave the way for future fundraising: vital in these times of more limited resource.

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