The Cambridge Analytica/Facebook episode has placed the use of personal data under the spotlight. In May, Europe sees new General Data Protection Regulation (GDPR) come into force, with stiff penalties for those firms guilty of breaches.
In this two-minute video, Toby Duthie, founding partner of Forensic Risk Alliance, says there is a lack of awareness of the new regulation among firms in the US, where the culture relating to personal data is very different.