London-headquartered investment bank HSBC has hired Glenn Kennedy as its head of sales and relationship management for private equity and hedge fund clients based in Asia-Pacific.
Kennedy, previously an Asia fund services director at rival bank Citi, will be responsible for driving “the development of both new and existing client relationships throughout the [Asia-Pacific] region,” said HSBC in a statement.
His move comes as part of HSBC’s creation of an Asia-Pacific “Client Management Group” designed to market the bank’s fund administration, custody and related securities services in a more holistic manner.
“Historically we were more focused on a product-led approach meaning our clients might deal with different people depending on which service they were using. Now our client managers will represent our full range of securities services and offer more customised delivery behind that,” said a spokesperson for HSBC.
Last month the bank appointed Dan Massey, previously its global head of business development, to helm the new Asia-Pacific group. HSBC currently provides fund administration services to roughly 500 alternatives sector funds in the region.
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